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Club Deportivo Chivas USA
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Deportivo Chivas USA is based in Los Angeles, California. The club,
which was founded in 2004, plays its home games at the Home Depot
Center, sharing it with the Los Angeles Galaxy.
The team is targeting the Latino, or more specifically Mexican-American,
fanbase that although living in the United States, has largely ignored
MLS while ardently following the Primera División de México.
Although the team may not be composed entirely of Latin players,
the team's main language is Spanish. This is evidenced in their
marketing slogan, "Adiós soccer. ¡El fútbol
está aquí!" which translates to "Goodbye
soccer, football is here!"
'Chivas' is the nickname for the Guadalajara-based club which plays
in the Mexican soccer league named "Club Deportivo Guadalajara"
or "CD Guadalajara". It was at the dawn of CD Guadalajara's
entry into the professional ranks of Mexican soccer that its players
were given their nickname, "Chivas," a name which means
goat in Spanish and still has survived to this day. Following a
1-0 victory over Tampico in 1948, a reporter, incredulous that the
club from Guadalajara had won the match, wrote that the team "plays
like hopping goats." The nickname "Chivas" was initially
used as an insult by rival fans but eventually the name grew into
a symbol for the club and readily accepted and embraced by its fans.
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