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Nike
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 The
Nike
athletic company began as a small distributing outfit located in
the trunk of Phil Knight's car. From this bare beginning, Knight's
brainchild grew to become the shoe and athletic company that would
come to define many aspects of popular culture and myriad varieties
of 'cool.' Nike emanated from two sources: the coach Bill Bowerman's
quest for lighter, more durable racing shoes for his Oregon runners,
and Knight's search for a way to make a living without having to
give up his love of athletics. Bowerman coached track at the University
of Oregon where Phil Knight ran in 1959. Bowerman's desire for better
quality running shoes clearly influenced Knight in his search for
a marketing strategy. Between them, the seed of the most influential
sporting company grew. Today, Nike is a world renown athletic company,
selling sports gear for every activity imaginable!
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